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Whether you're new to data network sales or an old hand, Solution Selling...Data Networks & Services is a no nonsense guide to the solutions, services and products needed by the modern business and sold by companies around the world. This book covers everything from the supplier marketplace, through the products and services commonly sold, and on to how to engage at the all important 'C' level with a potential client, along with all the hints, tips and tricks you can use to successfully sell these solutions. Topics covered include: - Point to Point Services - Ethernet Connections - IP VPNs - Internet Connectivity - Data Centres and Hosting - Virtualisation - Cloud Services - Unified Communications - CEO, CFO and CTO meetings - Techniques for solution selling - Product benefit sales messages - Tips and tricks you can use TODAY ... and LOTS more!