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This work focuses on Customer Relationship Management (CRM). The aim of our study is to investigate the impact of some important components in relationship marketing (trust, satisfaction, and loyalty) on the behaviour of GEV passengers. The analysis of the results obtained in our research confirmed that the perception of the relationship between GEV and its customers is almost convergent.

Produktbeschreibung
This work focuses on Customer Relationship Management (CRM). The aim of our study is to investigate the impact of some important components in relationship marketing (trust, satisfaction, and loyalty) on the behaviour of GEV passengers. The analysis of the results obtained in our research confirmed that the perception of the relationship between GEV and its customers is almost convergent.
Autorenporträt
Ymtsop Fokeng Charly nació el 23/05/1992 en la ciudad camerunesa de Bafoussam. Completó sus estudios universitarios en el Instituto Superior de Ciencia y Tecnología NANFAH del campus de Dschang, donde obtuvo un diploma de técnico superior en Gestión Informática (IG). En 2016, obtuvo el título de ingeniero en gestión de proyectos informáticos.