Jeanne Liedtka, Andrew King (Renaissance Studies Book Reviews Editor), Kevin Bennett

Solving Problems with Design Thinking

Ten Stories of What Works

• Gebundenes Buch

Produktbeschreibung

Presents 10 real-world examples of managers who have creatively solved organisational problems.

Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 232
• Erscheinungstermin: 3. September 2013
• Englisch
• Abmessung: 235mm x 161mm x 25mm
• Gewicht: 536g
• ISBN-13: 9780231163569
• ISBN-10: 0231163568
• Artikelnr.: 38477269

Autorenporträt

Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation. Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute. Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.

Inhaltsangabe

Foreword
1. Dispelling the Moses Myth
2. Reimagining the Trade Show Experience at IBM
3. Postmerger Integration at Suncorp
4. Transforming B2B Customer Engagement at 3M
5. Rethinking Strategic Planning at SAP
6. Redesigning the Customer Contact Center at Toyota
7. Social Networking at MeYou Health
8. Industry Collaboration in Financial Services with the FiDJI Project
9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen
10. Engaging the Citizens of Dublin
11. Scaling a Design Thinking Competency at Intuit
12. Where Do We Go from Here?
Postscript. Educating Managers for Design

Rezensionen

"In a clear and simple style, this book shows how design thinking has been applied successfully to address complex and very different problems in a variety of organizations, both for- and not-for-profit. The ten case studies provide creative and innovative applications of the design principles, providing sufficient detail of use to readers in their own planning processes. The book provides depth of value to the graduate professional classroom while being simple and clear for immediate use by managers." ¿ Toni Ungaretti, Johns Hopkins University