SOLVING THE DAM PUZZLE - McGraw, Dan
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WHAT'S YOUR DAM PUZZLE? Is your company drowning in digital media files or throwing money at more storage? Why struggle with all the shared servers, cloud sites or hard drives when the solution isn't more technology, it's DAM! Dan McGraw, a digital thought leader and consultant, covers the DAM basics, strategy development, business case, implementation, risk mitigation, and change management. Written for anyone working with digital assets in IT, marketing, media, or executives, Solving the DAM Puzzle is your insider's guide to develop a strategy compete in today's digital age.

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WHAT'S YOUR DAM PUZZLE? Is your company drowning in digital media files or throwing money at more storage? Why struggle with all the shared servers, cloud sites or hard drives when the solution isn't more technology, it's DAM! Dan McGraw, a digital thought leader and consultant, covers the DAM basics, strategy development, business case, implementation, risk mitigation, and change management. Written for anyone working with digital assets in IT, marketing, media, or executives, Solving the DAM Puzzle is your insider's guide to develop a strategy compete in today's digital age.
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