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There isn't a CEO on the planet who hasn't considered the importance of innovation. In the face of global competition and the explosion of technology, innovation is today's business imperative. In Solving the Innovation Mystery, Steve Gladis deftly solves the innovation equation. He gets at the truth of how innovation actually happens and shows why we must resist the hero tale and the mirage that is the eureka moment.

Produktbeschreibung
There isn't a CEO on the planet who hasn't considered the importance of innovation. In the face of global competition and the explosion of technology, innovation is today's business imperative. In Solving the Innovation Mystery, Steve Gladis deftly solves the innovation equation. He gets at the truth of how innovation actually happens and shows why we must resist the hero tale and the mirage that is the eureka moment.