Mary Ellen Zuckerman

Sources on the History of Women's Magazines, 1792-1960

An Annotated Bibliography

• Gebundenes Buch

Produktbeschreibung

The most comprehensive bibliography available on historical sources for popular women's magazines, this work fills a niche among existing annotated bibliographies on journalism history. Compiler Mary Ellen Zuckerman focuses on a wide range of topics, providing primary as well as secondary sources from 1792 to 1960. Descriptive and analytical annotations are supplied for each entry. Drawing from 12 years of research on the subject, Zuckerman orients the reader with an introduction to the history of women's magazines in the United States and a historiographical review of sources in the field. Business, advertising, market research, content analysis, editors and writers, and images of women in the media are among the topics covered in the entries. The volume also features special sections on specific women's journals, exhaustive subject and author indexes, and descriptions of manuscript collections. This work is an important resource for professionals, students, and scholars in media, women's history, advertising, and business.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Greenwood
• Seitenzahl: 326
• Erscheinungstermin: 19. Juni 1991
• Englisch
• Abmessung: 240mm x 161mm x 22mm
• Gewicht: 657g
• ISBN-13: 9780313263781
• ISBN-10: 0313263787
• Artikelnr.: 25566624

Autorenporträt

Mary Ellen Zuckerman

Inhaltsangabe

Introduction Women's Magazines: The 18th Century through the Civil War
Women's Magazines Generally, 1865-1960 Portrayal of Women in the Media
Studies of Content in Women's Magazines Individuals Working for Women's
Magazines Advertising and Ad Agencies Surveys, Marketing Research Reports,
and Promotional Materials The Business of Women's Magazines Critiques of
Women's Magazines Selected Archives, Special Sources, and Manuscript
Collections Individual Women's Magazine Titles Author Index Subject Index