Brian Yecies, Ae-Gyung Shim

South Korea's Webtooniverse and the Digital Comic Revolution

• Broschiertes Buch

Produktbeschreibung

This book investigates the meteoric rise of mobile webtoons-also known as webcomics-and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them.

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Produktdetails

• Media, Culture and Communication in Asia-Pacific Societies
• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 254
• Erscheinungstermin: 19. August 2022
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 418g
• ISBN-13: 9781538153383
• ISBN-10: 1538153386
• Artikelnr.: 64270098

Autorenporträt

Brian Yecies is an Associate Professor at the University of Wollongong. Aegyung Shim is a past Korea Foundation Postdoctoral Research Fellow at the Institute for Social Transformation Research (ISTR) at the University of Wollongong.

Inhaltsangabe

List of Tables
List of Abbreviations
Chapter 1: Introducing Webtoons and the Expansion of Korea's Creative
Industries
Chapter 2: Conceptualizing the Impact of Japanese Manga in Korea and the
Pre-history of Webtoons
Chapter 3: Policy Intervention and the Formation of the Webtooniverse
Chapter 4: Daum and Naver: The Portals Underpinning Korea's Transnational
Webtoon IP Engines
Chapter 5: Asia's New Titans of Paid Content: Second-generation Webtoon
Platforms KakaoPage and Lezhin Comics
Chapter 6: Webtoons and Technological Innovation: Pushing the Envelope of
the Webtooniverse
Chapter 7: The Branded Webtoon and its Soft Power Appeal
Chapter 8: K-pop Webtoons and the Transmedia-IP Nexus in the BTS Universe
Bibliography
Index