Kenton T. Wilkinson

Spanish-Language Television in the United States

Fifty Years of Development

• Broschiertes Buch

Produktbeschreibung

Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language television's development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and technological change have interwoven during a half century of remarkable change for electronic media. Spanish-language media play key social, political and economic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the population's increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 330
• Erscheinungstermin: 3. Januar 2018
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 480g
• ISBN-13: 9780815386445
• ISBN-10: 0815386443
• Artikelnr.: 52009903

Autorenporträt

Kenton T. Wilkinson is Thomas Jay Harris Regents Professor in Hispanic and International Communication at the College of Media & Communication at Texas Tech University, USA.

Inhaltsangabe

Introduction Part 1: Origins and Consolidation in the 1950s and 1970s 1.
U.S. Spanish-Language Media and Audicences as Television Emerged 2.
Establishing Spanish International Network and the Growth of Ethnic Media
3. Technology, Broadcast Policy and Consolidation in the Satellite Age
Part 2: Turmoil and Change in the 1980s 4. Ownership, Control and
Management at Issue 5. The Rise of Telemundo and Domestic Competition in
the Decade of the Hispanic Part 3: Market Competition and Expansion in the
1990s 6. The Economic Foundations of Spanish-Language Television in the
1990s 7. Connections with Latin American Television Markets Part 4: Growth,
Digitization and Fragmentation in the 2000s 8. The "Latin Booms" in
Population, Popular Culture and Industry Profit 9. Fragmentation and
Ferment in the Digital Age Conclusion