Chad Kerby, Tk Stratton

Speak and Get What You Want

• Broschiertes Buch

Produktbeschreibung

Learn to Speak the Language of Success DO YOU EVER WONDER WHY, despite your hard work, you aren't as successful as others? Success isn't dictated by luck or innate talent but by how well you communicate with others. Success depends on relationships; relationships are based on connection; connection is built on communication. Fortunately, communication is a skill everyone can master. Speak and Get What You Want shows you how to crack the connection code. You'll learn: The three easy rules of effective communication How to keep the conversation focused on others' favorite topic: themselves The 1% principle: why tiny tweaks in your communication style yield big results How to avoid common traps that derail communication Simple steps to becoming a powerful speaker who inspires people to act How to "read the room" and bring the right energy to every interaction A foolproof template for crafting presentations that get results How to master the art of listening and asking the right questions Persuading people is easy once you know how. Whether you're speaking to one person or 1,000, applying the simple principles in this book will help you make connections, build relationships, and achieve success in business and life. CHAD KERBY is a globally recognized speaker and authority on strategic communication. He teaches companies how to use effec- tive communication to boost revenue, inspire their employees, and achieve outstanding results. TK STRATTON, the principal of real estate investment firm Kinella Capital LLC is a trusted advisor to high-net-worth individuals. He is widely acclaimed as "the builder" in entrepreneurship and real estate investment circles.

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Produktdetails

• Verlag: KM Press
• Seitenzahl: 160
• Erscheinungstermin: 19. Mai 2024
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 242g
• ISBN-13: 9798989798308
• Artikelnr.: 70833552

Autorenporträt

Chad Kerby is a globally recognized speaker and authority on strategic communication, known for his dynamic approach to empowering entrepreneurs and business leaders. With a rich background as a business executive, Chad has dedicated his career to teaching companies how to amplify their revenue, inspire their employees, and achieve outstanding results through effective communication. His expertise has taken him around the world, where he has shared his insights and strategies with a diverse range of audiences, helping them unlock new levels of success.Beyond his professional pursuits, Chad has consulted extensively, providing tailored advice to businesses on how to not only reach but exceed their financial goals. His innovative methods are credited with helping companies double and even triple their revenues, earning him a reputation as a transformative figure in the business world.When he's not on stage or in the boardroom, Chad enjoys a fulfilling personal life with his wife, Cassie, and their family of nine children and grandchildren. His commitment to family is a testament to his belief in the importance of strong, supportive relationships, both in personal and professional spheres. Chad's blend of professional acumen and personal warmth makes him a sought-after speaker and consultant, dedicated to making a difference in the business world and beyond.

Inhaltsangabe

CHAPTER 1: INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . 1
CHAPTER 2: THE PROBLEM . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . 5
CHAPTER 3: ENERGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . 9
The Reason—13
Four Energy Levels—14
PART I: PILLARS OF COMMUNICATION — 17
CHAPTER 4: WE ARE ALWAYS COMMUNICATING . . . . . . . . . . . . . . . . . .
. 19
The Three Pillars of Communication—21
British Cycling Team and the 1 Percent Principle—23
CHAPTER 5: THEMSELVES PILLAR . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . 25
The Key to the Themselves Pillar—27
CHAPTER 6: THEMSELVES PILLAR TRAPS . . . . . . . . . . . . . . . . . . . .
. . . . . . 31
The 99 Percent True Trap—31
The Credential Trap—32
The Common Interest Trap—34
The Sarcasm Trap—34
CHAPTER 7: PLAN PILLAR . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . 37
The Plan Must Be Simple—40
The Plan Must Be Clear—42
The Plan Must Be Consistent—44
The Plan Must Create Connections—46
You Must Join the Conversation—50
CHAPTER 8: PLAN PILLAR TRAPS . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . 55
Too Much Information Trap—55
The Inside Language Trap—57
Process Trap—58
CHAPTER 9: ACTION PILLAR . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . 61
Verbal Vs. Nonverbal—61
Clarity Is Key—62
The Life Preserver Principle—63
The Track and Field Principle—64
The Track and Field Principle in Action—66
CHAPTER 10: ACTION PILLAR TRAPS . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . 69
Energy Trap—69
Other People Trap—72
Too Much Information Trap—72
Lack of Clarity Trap—73
PART II: KEEPING A SHARP FOCUS — 75
CHAPTER 11: ONE-DOWN POSITION . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . 77
Quit Saying Thank You—77
Quit Apologizing—78
Quit Using Self-Deprecating Humor—79
CHAPTER 12: LISTENING:
THE KEY TO MAKING IT ALL ABOUT THEM . . . . . . . . . . . . . . . . . . . .
. . . . . 81
It’s a Conversation, Not a Contest—83
CHAPTER 13: DON’T ENGAGE . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 85
CHAPTER 14: THE BOULDER PRINCIPLE . . . . . . . . . . . . . . . . . . . . .
. . . . . . . 87
1. Acknowledge the Boulder—87
2. Have Them Agree to the Boulder—88
3. Let It Roll—89
Overcoming Objections and Comparing Objections to Boulders—90
PART III: PRESENTATION ROAD MAP — 95
CHAPTER 15: CONNECTING TO LARGE GROUPS:
BUILDING A PRESENTATION . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 97
Readiness—98
Engagement—99
Action—100
CHAPTER 16: READINESS:
CONNECTING WITH YOUR AUDIENCE . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . 103
Playing Tennis—103
Readiness Tools—104
Stories—108
CHAPTER 17: ENGAGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . 115
Methods of Engagement—116
The Entertainment Trap—118
CHAPTER 18: ACTION: GET THE AUDIENCE TO TAKE ACTION . . . . . 121
Move from Micro to Macro—121
Guide Them Through the Close—121
Get Rid of Conditional Words—122
Be a Steadfast Guide—123
CHAPTER 19: PUTTING IT ALL TOGETHER . . . . . . . . . . . . . . . . . . . .
. . . . . 125
Presentation Outline—125
CHAPTER 20: TURNING CUSTOMERS INTO RAVING FANS:
GETTING REVIEWS IN BUSINESS . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . 129
Things to Remember—130
CHAPTER 21: FINAL WORDS:
THINGS TO REMEMBER AND APPLY . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . 133
INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . 137
ABOUT THE AUTHORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . 143