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Summary
Speaking in Styles targets Web designers, aiming to help them learn the
"language" that will be used to take their vision from the static comp to the live
Internet. Many designers think that CSS is code, and that it's too hard to learn.
Jason takes an approach to CSS that breaks it down around common design
tasks and helps the reader learn that they already think in styles--they just need
to learn to speak the language.
Jason helps Web designers find their voice, walks them through the grammar
of CSS, shows them how to write their design specs in CSS, and how
…mehr

Produktbeschreibung
Summary

Speaking in Styles targets Web designers, aiming to help them learn the

"language" that will be used to take their vision from the static comp to the live

Internet. Many designers think that CSS is code, and that it's too hard to learn.

Jason takes an approach to CSS that breaks it down around common design

tasks and helps the reader learn that they already think in styles--they just need

to learn to speak the language.

Jason helps Web designers find their voice, walks them through the grammar

of CSS, shows them how to write their design specs in CSS, and how to

prepare it for screen, printer or handheld devices. Along the way designers will

learn to optimize their code, make it accessible, optimize for search engines,

mix it up with Flash, and more.

Author(s) Expertise

Jason Cranford Teague is the Director of Web Design Standards for AOL

Global Programming, overseeing the design and development of one of the

largest sites on the Web. Before assuming that position, he worked as the

Creative Director for the top youth culture Web site, AOL RED. He is also a

member of the W3C's CSS Working Group, on the advisory board for

Sessions.edu, and regularly contributes software reviews to Macworld

magazine. Jason writes books (mostly so he can remember how to do all of

this stuff) including the best-selling CSS, DHTML, and Ajax, Fourth Edition:

Visual QuickStart Guide.

Audience

Web designers with some XHTML experience looking to learn CSS.

Product Description
Speaking in Styles aims to help Web designers learn the language that will be used to take their vision from the static comp to the live Internet. Many designers think that CSS is code, and that it's too hard to learn. Jason takes an approach to CSS that breaks it down around common design tasks and helps the reader learn that they already think in styles--they just need to learn to speak the language.

Jason helps Web designers find their voice, walks them through the grammar of CSS, shows them how to write their design specs in CSS, and how to prepare it for screen, printer or handheld devices. Along the way designers will learn to optimize their code, make it accessible, optimize for search engines, mix it up with Flash, and more. Backcover
Speaking in Styles aims to help Web designers learn the language that will be used to take their vision from the static comp to the live Internet. Many designers think that CSS is code, and that it's too hard to learn. Jason takes an approach to CSS that breaks it down around common design tasks and helps the reader learn that they already think in styles--they just need to learn to speak the language.

Jason helps Web designers find their voice, walks them through the grammar of CSS, shows them how to write their design specs in CSS, and how to prepare it for screen, printer or handheld devices. Along the way designers will learn to optimize their code, make it accessible, optimize for search engines, mix it up with Flash, and more. Introduction
PART 1 A Web Primer
What is a Web Page?
Web Designer's Toolbox
The Myths of CSS
PART 2 CSS Grammer
Syntax: Creating Meaning
Semantics: Making Sense of Styles
Vocabulary: Talking the Talk
PART 3 Speaking Like a Native
Designing with CSS
Layout
Typography
Navigation
Chrome
The Last Word
APPENDIXES
A: voxLibris Code
B: CSS Values
C: Fixing Internet Explorer
Index
Autorenporträt
Jason Cranford Teague is a senior information architect who has developed Web sites for such companies as WebMD, CNN, Coca-Cola, Virgin Records, BellSouth, and Kodak. He is the author of several books and numerous articles on technology and Web design.