The problem of speech individuality can claim to be a peculiar center in which the interests of various disciplines and approaches to the study of language can unite. These are both the system-structural approach and the disciplines associated with the anthropocentric view of language, i.e. sociolinguistics, psycholinguistics, pragmatics, cognitive linguistics. All these disciplines in one form or another relate to the linguistic personality - a person in his/her ability to generate and understand speech, and speech individuality is, although far from being the only, but one of the important aspects of the study of "man in language". The study of speech individuality is closely related to the problem of mastering the language system, because the linguistic personality, learning the objective language structure, as it develops, develops ways of interaction with it, the ability to use it unusually, creatively in accordance with the tasks it sets for itself. The complex consideration of the speech individuality provides a conceptual interchange between different spheres of theoretical research and practical developments relating to the problem of the individual beginning in the text.