Most of recent linguistic researches are dedicated to the analysis of communicative discourse and to the study of speech in its functional aspect which has led to the amplification of interaction of linguistics with other humanities. However, linguistic researches which concern this topic lack thorough analysis of pragmatic concept of verbal manipulation, its strategies and tactics in conversational discourse and linguistic means of manipulation which conditioned the actuality of research. In the present work we performed systemic descriptive analysis of the phenomenon of verbal manipulation in the conversational discourse, its strategies and tactics, as well as lexico-semantic, structural and pragmatic peculiarities of verbal means of realization of these strategies and tactics from the pragmalinguistic aspect.