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Everything around us is accelerating. Everyone is talking about new technologies, digital transformation and new business models. But does everyone understand what this is all about? SPEED is an acronym for: (S) Security, which is today the basis of new business, (P) Partnership, without it, is impossible to earn quickly and sustainably in four industrial revolution, (E) Emerging technologies, thanks to which we can create the business of the future, (E) Economy, which means to change the current business model to bring true value to shareholders, (D) Digital transformation, which means everything about the value of the company, the change of organizational culture and the generation of Millennials and Gen Z, which becomes our employees and customers. "SPEED no limits in the digital era" is the first book to explain the changes that have taken place over the past 250 years in a simple way. Not only by giving examples of Uber, Airbnb but by giving a real recipe for how to do it. This book which will explain to readers with technical backgrounds the economic aspects and business people the meanders of technology. SPEED is backed up with insightful guest contributions from senior executives from Google, Cisco Systems, Apple, IBM, EY, the European Commission, NATO, Tribal Planet and Harvard. And most importantly, it is written by a practitioner with over 20 years of experience working for the largest companies in the world. How to get your business into the fast lane and leave your competitors behind ... you will know reading SPEED no limits in the digital era.