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The elders invested on assets to ensure that their off springs enjoy a comfortable lifestyle. But the youth of modern India do not have the same mindset. Young Indians are ready to travel all over the world to earn lucratively. It is important to understand the spending habits of a young consumer too for a better understanding of the economy. This research is an outcome of a survey conducted with special reference to Mumbai youth. All analyses in this report provide information separately for girls and boys demarcated on the basis of age and gender highlighting the different requirements and spending thereof of these groups.…mehr

Produktbeschreibung
The elders invested on assets to ensure that their off springs enjoy a comfortable lifestyle. But the youth of modern India do not have the same mindset. Young Indians are ready to travel all over the world to earn lucratively. It is important to understand the spending habits of a young consumer too for a better understanding of the economy. This research is an outcome of a survey conducted with special reference to Mumbai youth. All analyses in this report provide information separately for girls and boys demarcated on the basis of age and gender highlighting the different requirements and spending thereof of these groups.
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Autorenporträt
Samrat Srivastava is an Asst. Professor of Commerce at KES' B.K. Shroff College of Arts &M.H. Shroff College of Commerce. He is member of the Research Centre of KESSC affiliated to University of Mumbai, he is integral part of Centre for International Studies and Curriculum Development Centre.