Sponsored Editorial Content in Digital Journalism

Herausgeber: Hardy, Jonathan

• Gebundenes Buch

Produktbeschreibung

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 146
• Erscheinungstermin: 22. Mai 2023
• Englisch
• Abmessung: 244mm x 170mm x 11mm
• Gewicht: 406g
• ISBN-13: 9781032453545
• ISBN-10: 1032453540
• Artikelnr.: 67400194

Autorenporträt

Jonathan Hardy is Professor of Communications and Media at the University of the Arts London. His books include Branded Content: The Fateful Merging of Media and Marketing (2022) and Critical Political Economy of the Media (2014). He co-edited The Advertising Handbook (2018/2009) and edits the book series Routledge Critical Advertising Studies.

Inhaltsangabe

1. Introduction-Sponsored Editorial Content in Digital Journalism: Mapping
the Merging of Media and Marketing 2. The Creation of Branded Content Teams
in Spanish News Organizations and Their Implications for Structures,
Professional Roles and Ethics 3. Sponsored Content in Spanish Media:
Strategies, Transparency, and Ethical Concerns 4. The Visual Boundaries of
Journalism: Native Advertising and the Convergence of Editorial and
Commercial Content 5. "It's in the Air"-Sponsored Editorial Content as a
Path for Stealth Government Propaganda: The Case of Israeli Media 6. Native
Advertising in the Chinese Press: Implications of State Subsidies for
Journalist Professional Self-Identification 7. Sponsored Content in 2020:
Back to the Future? 8. Journalism and the Voice Intelligence Industry