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This book brings together scholars from disciplines including sport history, sociology, journalism, economics, sport development and management to explore the significance of sport in contemporary Korea. Presenting a variety of international perspectives, it plots the evolution of sport in Korea and envisions the possibilities for its future.

Produktbeschreibung
This book brings together scholars from disciplines including sport history, sociology, journalism, economics, sport development and management to explore the significance of sport in contemporary Korea. Presenting a variety of international perspectives, it plots the evolution of sport in Korea and envisions the possibilities for its future.
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Autorenporträt
Dae Hee Kwak is Associate Professor of Sport Management and Director of the Center for Sport Marketing Research at the University of Michigan, USA Yong Jae Ko is Associate Professor in the Department of Tourism, Recreation, and Sport Management and Director of Advanced Sport Marketing Research Lab at the University of Florida, USA Inkyu Kang is Associate Professor of Journalism in the School of Humanities and Social Sciences at Penn State University, USA Mark Rosentraub is Professor of Sport Management and Director of the Center for Sport and Policy at the University of Michigan, USA