Sport Industry Research and Analysis - Cuneen, Jacquelyn; Tobar, David A
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This book offers a straightforward approach to research design and statistical analyses in sport organizations. This new edition describes the research process, from identifying a research question to analysing data, and uses real world scenarios to help readers understand how to conduct research and apply the results in their wider work.

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Produktbeschreibung
This book offers a straightforward approach to research design and statistical analyses in sport organizations. This new edition describes the research process, from identifying a research question to analysing data, and uses real world scenarios to help readers understand how to conduct research and apply the results in their wider work.
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Autorenporträt
David A. Tobar is Associate Professor and Program Coordinator of Sport Management at Bowling Green State University, USA, where he teaches Research Methods and Sport and Exercise Psychology. He is also the Field Experience Coordinator and supervises sport management internship students. His research interests focus on personality, well-being, and behavior in sport and exercise. Jacquelyn Cuneen is Professor Emerita of Sport Management at Bowling Green State University, USA, where she taught sport and event promotion and supervised sport management field experience students. Her research foci are sport-related advertising and professional preparation of sport managers. She served in various elected and appointed offices for NASSM, the Sport Marketing Association, and the Ohio Association for HPERD.