Luis Rebello Damo, André Dionísio Sesinando, Mário Coelho Teixeira

Sport Management and the Business of Football

Pricing as a Marketing Strategy for Fans

• Broschiertes Buch

Produktbeschreibung

The consultation of this book allows us to better understand a reality with relative expression about soccer in Latin America, taking as an example some of the largest sports clubs in Brazil. The main objective was to verify whether the high prices charged, both for tickets and commercial products, is a factor that has been driving fans away from their teams.The investment in sports clubs that play in the main professional soccer championships has boosted the so-called "spectacle sport", thus increasing a more economistic and entrepreneurial view of this sport modality. If, on the one hand, making profits has contributed to a greater global projection from various perspectives, we can also question the possible impacts on changes in the habits and interests of sports consumption by the population.It is essentially based on this premise that the researchers sought to explore the current context of Brazilian soccer, where the passion for the sport is experienced with great intensity by the people, regardless of their social stratum, but where economic power and individual financial capacity assume special relevance in the day-to-day decisions of each fan.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 72
• Erscheinungstermin: 4. August 2023
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 113g
• ISBN-13: 9786206310167
• ISBN-10: 6206310167
• Artikelnr.: 68531903

Autorenporträt

Luis Rebello Damo, MSc - Manager sportivo e pubblicista nell'industria dello sport (Infiniza, Malta).André Dionísio Sesinando, MSc - Ricercatore, dottorando in Gestione dello Sport (Università di Évora) e Master in Gestione dello Sport.Mário Coelho Teixeira, PhD - Professore e ricercatore multidisciplinare in Sport Management (Università di Évora).