Maria Hopwood, James Skinner, Paul Kitchin

Sport Public Relations and Communication

• Broschiertes Buch

Produktbeschreibung

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:
discussion customized to apply directly to sports management, thoroughly
exploring the nuances of the fieldcase studies used throughout the book to illustrate the practical
application of theorydiscussion questions to help formulate and articulate defensible arguments
in relation to public relations and communications strategies, forging strong
links between theory and practiceexamples used to draw from the authors' extensive experience in North America,
the United Kingdom, Europe and Australia and New Zealand, providing a well
rounded and global understanding of the field.
This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

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Produktdetails

• Routledge Sports Marketing Series
• Verlag: Routledge / Taylor & Francis
• Artikelnr. des Verlages: Y130792
• Seitenzahl: 282
• Erscheinungstermin: 24. Februar 2010
• Englisch
• Abmessung: 246mm x 189mm x 15mm
• Gewicht: 562g
• ISBN-13: 9781856176156
• ISBN-10: 1856176150
• Artikelnr.: 28880690

Autorenporträt

Maria Hopwood, Paul Kitchin, James Skinner

Inhaltsangabe

1. Public Relations and Communication in Sport 2. Sports Relationship Management (SpRM) 3. Sport Marketing Public Relations (SMPR) 4. Sport Social Responsibility
5. Community Relations and Engagement 6. Sport Volunteerism 7. Crisis PR in Sport 8. Sport Customer Relationship Management (CRM) 9. The PR role of Fans and Supporters'' Groups 10. Cross-Cultural Sport Public Relations and Communication 11. New Communications Media for Sport 12. PR for Players and Participants 13. International Sports Public Relations

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1. Public Relations and Communication in Sport 2. Sports Relationship
Management (SpRM) 3. Sport Marketing Public Relations (SMPR) 4. Sport
Social Responsibility
5. Community Relations and Engagement 6. Sport Volunteerism 7. Crisis PR in
Sport 8. Sport Customer Relationship Management (CRM) 9. The PR role of
Fans and Supporters'' Groups 10. Cross-Cultural Sport Public Relations and
Communication 11. New Communications Media for Sport 12. PR for Players and
Participants 13. International Sports Public Relations