This book considers the role of the nation and national identities in relation to important sports events. It explores the ways in which these identities are framed through media narratives, sponsorship and community participation as relates to sport tourism. This book was originally published as a special issue of the Journal of Sport
This book considers the role of the nation and national identities in relation to important sports events. It explores the ways in which these identities are framed through media narratives, sponsorship and community participation as relates to sport tourism. This book was originally published as a special issue of the Journal of SportHinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Dr John Harris is Reader in International Sport & Event Management at Glasgow Caledonian University, Scotland. He is author of Rugby Union and Globalization (Palgrave Macmillan) and numerous articles focusing on sport, tourism and national identities in Wales.
Inhaltsangabe
1. Introduction: The enduring importance of national identities in sport and tourism 2. Flying the flag for the En-ger-land: The Sun's (re)construction of English identity during the 2010 World Cup 3. Reimaging a nation: South Africa and the 2010 FIFAWorld Cup 4. The sponsor-global event relationship: a business-to-business tourism marketing relationship? 5. Transcending imaginations through football participation and narratives of the other: Haitian national identity in the Dominican Republic 6. Conclusion: From London and Llanwrtyd to Glasgow and Gleneagles
1. Introduction: The enduring importance of national identities in sport and tourism 2. Flying the flag for the En-ger-land: The Sun's (re)construction of English identity during the 2010 World Cup 3. Reimaging a nation: South Africa and the 2010 FIFAWorld Cup 4. The sponsor-global event relationship: a business-to-business tourism marketing relationship? 5. Transcending imaginations through football participation and narratives of the other: Haitian national identity in the Dominican Republic 6. Conclusion: From London and Llanwrtyd to Glasgow and Gleneagles
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