Sports Business Management - Foster, George; O'Reilly, Norm; Davila, Antonio (IESE Business School, University of Navarra)
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This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

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Produktbeschreibung
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.
Autorenporträt
George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA. Norm O'Reilly is Dean of the Graduate School of Business at the University of Maine in Portland, Maine, USA. Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.