George Foster, Norm O'Reilly, Antonio Dávila

Sports Business Management

Decision Making Around the Globe

• Gebundenes Buch

Produktbeschreibung

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

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Produktdetails

• Verlag: Taylor & Francis
• 2nd edition
• Seitenzahl: 626
• Erscheinungstermin: 10. August 2020
• Englisch
• Abmessung: 254mm x 178mm x 33mm
• Gewicht: 1293g
• ISBN-13: 9780367356057
• ISBN-10: 0367356058
• Artikelnr.: 69939185

Autorenporträt

George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA. Norm O¿Reilly is Dean of the Graduate School of Business at the University of Maine in Portland, Maine, USA. Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.

Inhaltsangabe

Part I: Introduction to Sports Business Management 1. Decision Making: A
Structured Approach 2. The World of Sports and its Business Ecosystem 3.
Global Sporting Bodies, Federations, and Associations Part II: Stakeholders
4. Leagues 5. Professional Athletes and Players' Associations/Unions 6.
Clubs, Management, and Valuation 7. Club Player-Side Decision Making 8.
Esports 9. College Sports I: Overview and NCAA Decision Making 10. College
Sports II: Conference and College Level Decision-Making Part III:
Applications 11. Building Sports Engagement 12. Sport Marketing 13. Sports
Sponsorship I: Strategy 14. Sport Sponsorship II: Activation, Evaluation &
Servicing 15. Athlete Sponsorship, Endorsement, and Branding 16. Sporting
Events and Mega-Events 17. Ticket Pricing and Venue-Related Revenue Streams
18. Building New Venues and Venue Management 19. Sports Gambling and
Fantasy Sports 20. Sports Content Distribution: Broadcasting, Cable and
OTT's 21. Networks and Sport Content 22. Crisis Management