Sports Event Management

The Caribbean Experience
Herausgeber: Tyson, Ben; Truly, David; Jordan, Leslie-Ann

• Gebundenes Buch

Produktbeschreibung

This volume explores sports event management from a Caribbean, small island, developing state perspective, using the Cricket World Cup 2007 as a case study through which to identify best practices and potential improvements for the future. The conclusions drawn offer significant lessons in sports event management for both the Caribbean region and the world.

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Produktdetails

• Verlag: Jenny Stanford Publishing
• Seitenzahl: 236
• Erscheinungstermin: 28. Dezember 2010
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 513g
• ISBN-13: 9781409418559
• ISBN-10: 1409418553
• Artikelnr.: 45340978

Autorenporträt

Dr. Leslie-Ann Jordan is Hospitality/Tourism Lecturer in the Department of Management Studies at the University of the West Indies & Ben Tyson is Professor in the Department of Communication at Central Connecticut State University, USA, Dr. Carolyn Hayle is Senior Programme Officer at the Institute for Hospitality and Tourism, University of the West Indies and Dr. David Truly is Associate Professor in the Department of Geography at Central Connecticut State University, USA

Inhaltsangabe

Part I Introduction; Chapter 1 Staging Sports Events: Challenges and Opportunities
Leslie-Ann Jordan; Part II Event Impacts Assessment; Chapter 2 A Critical Socio-Economic Assessment of the ICC World Cup Cricket on the Hosting Caribbean Territories
Gaunette Sinclair-Maragh; Chapter 3 Greening of Events: An Assessment of the Bag Your Own Garbage (BYOG) Program
Janice Cumberbatch
Kisandra Bynoe; Chapter 4 Leveraging Community Tourism using Sports Events
Carolyn Hayle
Leslie-Ann Jordan; Chapter 5 Intent versus Reality: Impacts of World Cup Cricket on Community Tourism in Barbados and Trinidad and Tobago
Ben Tyson
David Truly
Leslie-Ann Jordan
Carolyn Hayle; Chapter 6 The Social and Cultural Consequences of Cricket World Cup 2007: Poor Spectatorship in Trinidad and Tobago
Anand Rampersad; Chapter 7 Cricket
Lovely Cricket? The Views of Urban Locals and their Participation in Sports Tourism: The Case of the 2007 Cricket World Cup in Kingston
Jamaica
Shenika McFarlane; Part III Event Logistics and Marketing; Chapter 8 Work of the Sports Agronomy Team (SAT) for Cricket World Cup 2007
Francis Lopez
Louis Chinnery; Chapter 9 Accommodating Spectators: Community Attitude and Response to the Barbados Home Accommodation Programme
Cristina Jönsson; Chapter 10 Image
Logo
Brand and Nation: Destination Marketing
Nationalism and the 2007 Cricket World Cup
Leanne White; Chapter 11 A Look at the Watching Friends and Relatives Market Segment at the 2007 Cricket World Cup
Douglas Michelle Turco
Shamir Andrew Ally
Marlene Cox
Tota Mangar
Cecilia McCalmont; Part IV Conclusion; Chapter 12 Creating a Sports Event Legacy in the Caribbean
Carolyn Hayle
David Truly
Ben Tyson
Leslie-Ann Jordan;