Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas

Sports Marketing

• Gebundenes Buch

Produktbeschreibung

Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• 3 ed
• Seitenzahl: 464
• Erscheinungstermin: 31. Januar 2024
• Englisch
• Abmessung: 282mm x 212mm x 29mm
• Gewicht: 1522g
• ISBN-13: 9781032112763
• ISBN-10: 103211276X
• Artikelnr.: 69033086

Autorenporträt

Michael J. Fetchko is President and Managing Director of ISM USA, a full-service event and sports marketing agency, and co-director of the Pittsburgh Center for Sports Media and Marketing at Point Park University, USA. Donald P. Roy is Professor of Marketing at Middle Tennessee State University, USA. Vassilis Dalakas is Professor of Marketing at California State University San Marcos, USA.

Inhaltsangabe

1. Sports Meets Marketing 2. Sports Entertainment Consumption 3. The
Marketing Environment 4. Segmenting Audiences for Sports 5. Building a
Relevant Brand 6. Embracing Social Responsibility 7. Product Strategy 8.
Experiential Marketing 9. Brand Communications Strategy 10. Brand
Communications Execution 11. Sponsorship-Linked Marketing 12. Measuring
Sports Brand Performance 13. Delivery of Sports Experiences 14. Preparing
Future Sports Marketers