Spotting the Trend
An Entrepreneur's Success Story
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When Jenny Chang teamed up with her husband and sister to start an Internet security company, she struggled with juggling a new business, family life, and the demands of traveling. But Trend Micro, Inc.- founded in 1988 with $5,000 in seed money-grew into a Nikkei 225 company making more than $1 billion per year in revenue and with operations in more than twenty countries. In this business book/memoir, she looks back at how she and her partners capitalized on the global threat of cyber-crime, turning a fledgling company into an amazing growth story. Chang does much more than just revisit the c...
When Jenny Chang teamed up with her husband and sister to start an Internet security company, she struggled with juggling a new business, family life, and the demands of traveling. But Trend Micro, Inc.- founded in 1988 with $5,000 in seed money-grew into a Nikkei 225 company making more than $1 billion per year in revenue and with operations in more than twenty countries. In this business book/memoir, she looks back at how she and her partners capitalized on the global threat of cyber-crime, turning a fledgling company into an amazing growth story. Chang does much more than just revisit the company's history: She shares the story of the three founders and their vision, and she reveals all the details behind how they transformed the security industry-and their own lives-in ways they never imagined.
