In the international sphere, we see different positions with regard to trade names and their protection, in some countries they are registered as trademarks and in others they are made viable by obtaining a Reservation of Rights to the Exclusive Use of a stage name granted by an institution created for this purpose. In Cuba there are no specific regulations on this matter, so it is essential to delimit what would be the best protection for this institution in our legal system.Artistic Names are not Trademarks or Works, object of Copyright protection, but should have an independent protection from those used in Cuban practice and in most international legislations, having as its main manifestation the creative one, linked to the artistic field, so they constitute a sui generis figure consisting of a denomination used by the artist or group of them, to identify the artist or group of artists before the public.