Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Chapter 01: B2B organizations are stuck in a Sea of Sameness; Chapter 02: Why does sameness happen in B2B marketing?; Chapter 03: The V.A.L.U.E. competency framework core competencies for B2B differentiation; Chapter 04: The role of sales and marketing in B2B organizations what is important?; Chapter 05: The visionary competencies for seeing the next competitive move; Chapter 06: The activator competencies for getting things done; Chapter 07: The learner competencies for staying in tune with your customers; Chapter 08: Usefulness competencies for becoming indispensable to your customers; Chapter 09: The evaluator competencies for making good decisions; Chapter 10: Building a V.A.L.U.E. competency culture; Chapter 11: Using V.A.L.U.E. competencies to stand out from your competitors;
Chapter 01: B2B organizations are stuck in a Sea of Sameness; Chapter 02: Why does sameness happen in B2B marketing?; Chapter 03: The V.A.L.U.E. competency framework core competencies for B2B differentiation; Chapter 04: The role of sales and marketing in B2B organizations what is important?; Chapter 05: The visionary competencies for seeing the next competitive move; Chapter 06: The activator competencies for getting things done; Chapter 07: The learner competencies for staying in tune with your customers; Chapter 08: Usefulness competencies for becoming indispensable to your customers; Chapter 09: The evaluator competencies for making good decisions; Chapter 10: Building a V.A.L.U.E. competency culture; Chapter 11: Using V.A.L.U.E. competencies to stand out from your competitors;
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