Dr Simon Kelly, Dr Paul Johnston, Stacey Danheiser

Stand-Out Marketing

How to Differentiate Your Organization in a Sea of Sameness

• Broschiertes Buch

Produktbeschreibung

Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.

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Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 12706
• Seitenzahl: 264
• Erscheinungstermin: 29. Dezember 2020
• Englisch
• Abmessung: 233mm x 162mm x 17mm
• Gewicht: 408g
• ISBN-13: 9781789664829
• ISBN-10: 1789664829
• Artikelnr.: 58479290

Autorenporträt

Simon Kelly, Stacey Danheiser, Paul Johnston

Inhaltsangabe

Chapter
01: B2B organizations are stuck in a Sea of Sameness; Chapter
02: Why does sameness happen in B2B marketing?; Chapter
03: The V.A.L.U.E. competency framework
core competencies for B2B differentiation; Chapter
04: The role of sales and marketing in B2B organizations
what is important?; Chapter
05: The visionary
competencies for seeing the next competitive move; Chapter
06: The activator
competencies for getting things done; Chapter
07: The learner
competencies for staying in tune with your customers; Chapter
08: Usefulness
competencies for becoming indispensable to your customers; Chapter
09: The evaluator
competencies for making good decisions; Chapter
10: Building a V.A.L.U.E. competency culture; Chapter
11: Using V.A.L.U.E. competencies to stand out from your competitors;