Andere Kunden interessierten sich auch für
![Differentiation as the key to success. A marketing plan for Starbucks]( "Differentiation as the key to success. A marketing plan for Starbucks")
Differentiation as the key to success. A marketing plan for Starbucks27,95 €![Marketing Mix of Starbucks]( "Marketing Mix of Starbucks")
Marketing Mix of Starbucks17,95 €![How Starbucks uses the marketing mix to achieve competitive advantages in the UK]( "How Starbucks uses the marketing mix to achieve competitive advantages in the UK")
How Starbucks uses the marketing mix to achieve competitive advantages in the UK27,95 €![PESTLE-Analyse. Ein Modell der makroökonomischen Umweltanalyse]( "PESTLE-Analyse. Ein Modell der makroökonomischen Umweltanalyse")
PESTLE-Analyse. Ein Modell der makroökonomischen Umweltanalyse18,95 €![Starbucks and its impact on the Singaporean Consumer]( "Starbucks and its impact on the Singaporean Consumer")
Starbucks and its impact on the Singaporean Consumer36,99 €![Determining Consumer Behaviour in the Catering Industry]( "Determining Consumer Behaviour in the Catering Industry")
Determining Consumer Behaviour in the Catering Industry34,99 €![Das Marketingkonzept. Markenführung und Entwicklung durch Mundpropaganda am Beispiel von Starbucks]( "Das Marketingkonzept. Markenführung und Entwicklung durch Mundpropaganda am Beispiel von Starbucks")
Das Marketingkonzept. Markenführung und Entwicklung durch Mundpropaganda am Beispiel von Starbucks42,95 €
Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, , course: Marketing, language: English, abstract: Starbucks is known for the qualitative variety of its products, the exclusive and friendly environment, the helpful and very polite personnel, the information and training on the products and the participation of management in building relationships with customers.Starbucks offers more than 16 blends and types of coffee made of coffee beans Arabica, a large variety of beverages prepared instantly, teas, freshly baked pastries, chocolates, savoury delicacies, sandwiches, salads, etc. Also, at Starbucks a customer can buy coffee specialty products such as coffee machines espresso, coffee grinding machines, mugs and other items related to coffee and tea and CDs, which are original proposal gifts. Despite this wide array of products, Starbucks founder Howard Schultz, in February 2007, decided to close 600 Starbucks stores.This paper examines several reasons that may be advanced for the company's decline, concluding that it would not have happened if Starbucks had stayed in their original form of combining the exclusive cafe with the friendly atmosphere and staff, and above all, good quality coffee. The paper then goes on to explore the changes that the company has made in its marketing strategy since the decline in 2007 as well as the risks and potential benefits from competition, such as best practice examples of marketing in other countries, specifically in Greece.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.