Marie a Bussing

Starbucks

• Broschiertes Buch

Produktbeschreibung

Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation.

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Produktdetails

• Verlag: Bloomsbury Academic
• 2nd edition
• Seitenzahl: 192
• Erscheinungstermin: 23. Januar 2025
• Englisch
• Abmessung: 235mm x 155mm x 25mm
• Gewicht: 454g
• ISBN-13: 9798765138366
• Artikelnr.: 72035279

Autorenporträt

Marie A. Bussing holds a doctorate in economics and is an assistant professor emerita of economics at the University of Southern Indiana, USA.

Inhaltsangabe

Acknowledgments Introduction Chapter 1 Origins and History of Starbucks
Chapter 2 The Founders and Early Management Team Chapter 3 The Coffeehouse
Experience Chapter 4 Behind the Blends Chapter 5 Digital Innovation and
Technology Chapter 6 Social Impact Chapter 7 Financial Results and
Executive Leadership Chapter 8 Coffee Competition Chapter 9 Coping with
Controversy Chapter 10 Starbucks and Schultz: Planning for the Future
Timeline Glossary Acronyms Directory of Resources Bibliography Index