Start & Run a Restaurant Business - Cooper, Brian; Floody, Brian; McNeil, Gina
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Every year hundreds of thousands of restaurants open with great expectations, and every year almost as many close down. The successful restaurateur is a combination of entrepreneur, entertainer, and magician. Start & Run a Restaurant Business is a practical guide in "how to" and "how not to" proceed in this volatile business, covering the following topics: . Formulating a business plan. Budgeting and financing. Choosing a location. Designing a menu. Hiring and managing. Creating atmosphere through decor. Attracting customersThe CD-ROM contains marketing worksheets, forms and checklists to help…mehr

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Produktbeschreibung
Every year hundreds of thousands of restaurants open with great expectations, and every year almost as many close down. The successful restaurateur is a combination of entrepreneur, entertainer, and magician. Start & Run a Restaurant Business is a practical guide in "how to" and "how not to" proceed in this volatile business, covering the following topics: . Formulating a business plan. Budgeting and financing. Choosing a location. Designing a menu. Hiring and managing. Creating atmosphere through decor. Attracting customersThe CD-ROM contains marketing worksheets, forms and checklists to help the budding restaurateur get started on their successful new business. Forms are included in MS Word and PDF formats for use on any Windows based PC
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Autorenporträt
Brian Cooper spent his life in the hospitality business. He managed restaurants, was an executive for major hotel chains, and as Dean Emeritus of George Brown College's Hospitality School he created the first worldwide chefs' competition.. Brian Floody has more than 30 years' experience as a bar and restaurant owner, operator, consultant, and educator. His consulting company has opened more than 30 restaurants and bars, including several at EXPO '86 in Vancouver, EXPO '88 in Brisbane, and EXPO '92 in Seville. Gina McNeill has been a restaurant owner and chef, a culinary instructor, a casino hotel catering sales manager, and a freelance food stylist.