Colleen Debaise

Start a Successful Business

Expert Advice to Take Your Startup from Idea to Empire

• Broschiertes Buch

Produktbeschreibung

Don't start your business alone. Launch your dreams with the guidance of these titans of business!

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Produktdetails

• Verlag: AMACOM
• Seitenzahl: 258
• Erscheinungstermin: 1. Februar 2018
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 424g
• ISBN-13: 9780814439180
• ISBN-10: 0814439187
• Artikelnr.: 48137994

Autorenporträt

COLLEEN DEBAISE is contributing editor at Inc., podcast host at The Story Exchange, founder of the Hampton Bee, and author of The Wall Street Journal Complete Small Business Guidebook. She has written for The New York Times, Entrepreneur, BusinessWeek, SmartMoney, and other national publications.

Inhaltsangabe

ACKNOWLEDGMENTS VII
INTRODUCTION IX
CHAPTER 1: COME UP WITH A BRILLIANT BUSINESS IDEA 1
CHAPTER 2: SELECT THE BEST STRATEGY AND STRUCTURE FOR YOUR STARTUP 43
CHAPTER 3: FIGURE OUT FUNDING 77
CHAPTER 4: GET THE WORD OUT--AND GET CUSTOMERS 107
CHAPTER 5: DIG DEEP TO DISCOVER CUSTOMERS' WANTS AND NEEDS 141
CHAPTER 6: BECOME AN EXCEPTIONAL LEADER 171
CHAPTER 7: PREPARE TO GO GLOBAL 211
CONCLUSION 237
INDEX 239