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Offers both a deep academic point of view and a practical angle. The book differentiates itself by departing from the academic analysis, but it translates the uncertainty challenge into practical problems. It is about how to manage the risk associated with failure: the failure per se, and also the financial risk associated with it.

Produktbeschreibung
Offers both a deep academic point of view and a practical angle. The book differentiates itself by departing from the academic analysis, but it translates the uncertainty challenge into practical problems. It is about how to manage the risk associated with failure: the failure per se, and also the financial risk associated with it.
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Autorenporträt
Mikkel Draebye is Associate Professor of Practice of Strategy and Entrepreneurship at SDA Bocconi School of Management.At SDA Bocconi, he is Coordinator for MBA Entrepreneurial Projects and Tutor in Bocconi University's Start-Up Incubator SpeedMiUp. He is also Core Faculty at SDA Bocconi Asia Center in Mumbai.