Tom Harris

Start-up

A Practical Guide to Starting and Running a New Business

• Broschiertes Buch

Produktbeschreibung

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.

Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools.

Produktdetails

• Management for Professionals
• Verlag: Springer / Springer International Publishing / Springer, Berlin / Springer-Verlag Berlin Heidelberg
• Artikelnr. des Verlages: 978-3-030-06871-4
• 2. Aufl.
• Seitenzahl: 160
• Erscheinungstermin: 28. Dezember 2018
• Englisch
• Abmessung: 235mm x 155mm x 9mm
• Gewicht: 256g
• ISBN-13: 9783030068714
• ISBN-10: 3030068714
• Artikelnr.: 57174010

Autorenporträt

Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom¿s current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.

Inhaltsangabe

Introduction.- How Good Is Your Idea?.- How Can You Protect Your Ideas?.- What Is a Company?.- How Do You Market Your Product?.- How Do You Finance Your Business?.- How Do You Create a Financial Model?.- How Do You Write a Business Plan?.- Your Role and Your Team.- Closing Remarks.