Franck Barès, Bernard Cova

Broschiertes Buch

Start-Ups and the Mobilization of Social Interactions

Beschreibung

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing.

Autor

Franck Barès is Professor of Entrepreneurship at HEC Montréal (Canada). Bernard Cova is Professor of Marketing and Sociology of Consumption at Kedge Business School in Marseille (France), and a Visiting Professor at Bocconi University in Milan (Italy). Anicet Nemani is an expert on digital marketing. He is the founder of BIMSTR, the first Cameroonian music platform, a digital success story with more than 1,000,000 followers on Facebook.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 176
• Erscheinungstermin: 12. September 2022
• Englisch
• Abmessung: 216mm x 138mm x 10mm
• Gewicht: 227g
• ISBN-13: 9781804556092
• ISBN-10: 1804556092
• Artikelnr.: 66497313