Demystify the skills needed to launch a successful business, learn the processes used by winning entrepreneurs, read the stories of those people who created start-ups and ground-breaking pop-ups and realize why a business pivot can be a good thing.
Demystify the skills needed to launch a successful business, learn the processes used by winning entrepreneurs, read the stories of those people who created start-ups and ground-breaking pop-ups and realize why a business pivot can be a good thing.
Richard Hall is an author of many business books. After a career in marketing, advertising and consulting, he now coaches senior executives in how to communicate, innovate, understand and implement change. Rachel Bell is a serial entrepreneur and founder of six successful and award-winning PR companies. As well as Chairman of The Academy Media Ltd, she is an active NED on several boards. She's also a visitor in Entrepreneurship at the London Business School.
Inhaltsangabe
Chapter - 00: Prologue;
Chapter - 01: The ups and downs of starting a new business;
Chapter - 02: The start-up revolution;
Chapter - 03: Pivots, refinements and surprises;
Chapter - 04: Pop-ups, questions and experiments;
Chapter - 05: Start-ups - How to do them. How to succeed;
Chapter - 06: Conclusions and summary;
Chapter - 07: Bibliography;
Chapter - 08: Index
Chapter 00: Prologue; Chapter 01: The ups and downs of starting a new business; Chapter 02: The start up revolution; Chapter 03: Pivots, refinements and surprises; Chapter 04: Pop ups, questions and experiments; Chapter 05: Start ups How to do them. How to succeed; Chapter 06: Conclusions and summary; Chapter 07: Bibliography; Chapter 08: Index
Chapter - 01: The ups and downs of starting a new business;
Chapter - 02: The start-up revolution;
Chapter - 03: Pivots, refinements and surprises;
Chapter - 04: Pop-ups, questions and experiments;
Chapter - 05: Start-ups - How to do them. How to succeed;
Chapter - 06: Conclusions and summary;
Chapter - 07: Bibliography;
Chapter - 08: Index
Chapter 00: Prologue; Chapter 01: The ups and downs of starting a new business; Chapter 02: The start up revolution; Chapter 03: Pivots, refinements and surprises; Chapter 04: Pop ups, questions and experiments; Chapter 05: Start ups How to do them. How to succeed; Chapter 06: Conclusions and summary; Chapter 07: Bibliography; Chapter 08: Index
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