Rob Snell

Starting a Yahoo! Business for Dummies

• Broschiertes Buch

Produktbeschreibung

Yahoo!, one of the world's most popular Web hosting services, also offers a complete set of tools for starting an online business. Every day, more and more Americans use these tools to supplement their income and live their entrepreneurial dreams. Starting a Yahoo! Business For Dummies is the only book dedicated to helping new entrepreneurs take full advantage of the tools and strategies available from Yahoo!. Dedicated to helping first-time Web entrepreneurs and brick-and-mortar business owners build a useful, profitable Web site, this handy resource offers expert guidance on building an online storefront, setting up transaction tools, handling orders, and much more.

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Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to * Use the Yahoo! Store Editor and Manager * Plan effective store navigation * Use better images to sell more products * Build successful advertising strategies * Generate more traffic from search engines

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Produktdetails

• For Dummies
• Verlag: John Wiley & Sons / Wiley
• Artikelnr. des Verlages: 19768873000
• Seitenzahl: 436
• Erscheinungstermin: März 2006
• Englisch
• Abmessung: 235mm x 191mm x 23mm
• Gewicht: 809g
• ISBN-13: 9780764588730
• ISBN-10: 0764588737
• Artikelnr.: 14832008

Autorenporträt

Rob Snell began by moving his parents' pet store online and tripling its business. Now he has an online consulting service as well as a popular blog at http://ystore.blogs.com

Inhaltsangabe

Introduction.
Part I: Finding Out about Yahoo! Store.
Chapter 1: The Nickel Tour of Yahoo! Store.
Chapter 2: Planning Your Online Small Business .
Chapter 3: Jump-Starting Your Store .
Chapter 4: Anatomy of a Yahoo! Store Order.
Part II: Planning What's in Store.
Chapter 5: Preparing to Build Your Yahoo! Store.
Chapter 6: Designing Your Store to Turn Shoppers into Buyers.
Chapter 7: Exploring Store Navigation.
Chapter 8: Selling with Pictures.
Part III: Building and Managing Your Store.
Chapter 9: Store Building with the Store Editor.
Chapter 10: Pushing All the Right Buttons.
Chapter 11: Designing All Kinds of Pages.
Chapter 12: Creating Product Pages with the Store Editor.
Chapter 13: Merchandising to Sell More.
Chapter 14: Checking Out the New Shopping Cart.
Chapter 15: Mastering the Store Manager.
Part IV: Profiting from Internet Marketing.
Chapter 16: Searching for the Right Words.
Chapter 17: Driving Traffic That Converts.
Chapter 18: Buying Your Way to the Top.
Chapter 19: Discovering Search Engine Optimization (SEO).
Part V: Making More Money with Your Yahoo! Store.
Chapter 20: Running Your Business by the Numbers.
Chapter 21: Converting Browsers into Buyers.
Chapter 22: E-Mailing Your Customers for Fun and Profit.
Chapter 23: Getting Down with Product Uploads.
Chapter 24: Mastering Domains.
Part VI: The Part of Tens.
Chapter 25: Ten or So Tools of the Trade.
Chapter 26: Ten or So RTML Resources and Recommendations.
Index.