Shannon Belew, Joel Elad

Starting an Online Business All-In-One for Dummies

• Broschiertes Buch

Produktbeschreibung

Your passport to digital prosperity Newbies and seasoned entrepreneurs alike can level up their e-commerce game with Starting an Online Business All-in-One For Dummies. Start with the basics of online entrepreneurship. Then, once you've launched your business, you'll discover tools to expand your business and grow your customer base. Get everything you need to create your internet business--instructions on designing a website, choosing a shopping cart, marketing your products, managing security risks, utilizing AI (artificial intelligence) tools, and beyond. 9 Books Inside... * Start-Up Essentials * Legal and Accounting * Website Functionality and Aesthetics * Online and Operating * Managing Security Risks * Online Marketing Basics * E-Commerce Fundamentals * E-Commerce Trends and Market Opportunities * E-Commerce Advanced

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Produktdetails

• Verlag: John Wiley & Sons Inc
• 7 ed
• Seitenzahl: 688
• Erscheinungstermin: 1. Oktober 2024
• Englisch
• Abmessung: 228mm x 188mm x 43mm
• Gewicht: 1252g
• ISBN-13: 9781394271085
• ISBN-10: 1394271085
• Artikelnr.: 70010920

Autorenporträt

Shannon Belew leads the global go-to-market and e-commerce strategy for Bentley Systems. She is a speaker and recognized expert in online marketing and business strategy. Joel Elad is the founder of Real Method Consulting. He is also the author of LinkedIn For Dummies.

Inhaltsangabe

Introduction 1
Book 1: Start-Up Essentials 5
Chapter 1: Starting from Scratch 7
Chapter 2: Turning Ideas into a Viable Internet Business 17
Chapter 3: Getting Real: Creating a Usable Business Plan 31
Chapter 4: Funding Your Online Business 39
Chapter 5: Creating Policies and Managing Compliance to Keep It Real 57
Book 2: Legal and Accounting 71
Chapter 1: Minding the Law 73
Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations
83
Chapter 3: The Trademark-and-Copyright Two-Step 93
Chapter 4: Accounting for Taxes (and Then Some) 101
Book 3: Website Functionality and Aesthetics 125
Chapter 1: What's in a (Domain) Name? 127
Chapter 2: Designing for User Experience 141
Chapter 3: Serving Up Your Site 161
Chapter 4: Developing Content That Satisfies Visitors and Search Engines
171
Chapter 5: Going Beyond Beta and Launching Your Site 185
Book 4: Online and Operating 195
Chapter 1: Determining Your Revenue Model 197
Chapter 2: Making Money with Affiliate Programs 217
Chapter 3: Paying with the Right Payment Options 229
Chapter 4: Putting the (Shopping) Cart before the Horse 241
Chapter 5: Taking Inventory 255
Chapter 6: Fulfilling Expectations and Orders 265
Book 5: Managing Security Risks 283
Chapter 1: Understanding Security and Your Risks 285
Chapter 2: Developing a Plan: Security and Business Continuity 293
Chapter 3: Spotting and Thwarting Bad Actors, Hackers, and More 307
Chapter 4: Locking Down Your Site and Your Business 329
Book 6: Online Marketing Basics 337
Chapter 1: Jump-Starting Traffic and Driving Sales 339
Chapter 2: Influencing for Attention and Customers 357
Chapter 3: Web Marketing at Work 371
Chapter 4: Analyzing and Monitoring Your Customers 393
Chapter 5: Mastering Search Engines, Optimization, and Rankings 411
Book 7: E-Commerce Fundamentals 429
Chapter 1: Starting Up with E-Commerce Functionality 431
Chapter 2: Web-ify Your Store with Shopify 443
Chapter 3: Making eBay THE Way 459
Chapter 4: Posting Pictures for Profit 477
Book 8: E-Commerce Trends and Market Opportunities 495
Chapter 1: Discovering Niche Markets 497
Chapter 2: Becoming a Social Influencer for Real Dollars 505
Chapter 3: Evaluating the SaaS Model: Selling Software and Apps 521
Chapter 4: Generating Efficiencies and Opportunities with AI, ChatGPT, and
More 533
Chapter 5: Building a POD (Print-on-Demand) Business 547
Chapter 6: Growing Beyond Borders: The International Marketplace 563
Book 9: E-Commerce Advanced 575
Chapter 1: Mapping the Digital Buyer's Journey 577
Chapter 2: Getting Personal with Content Marketing 587
Chapter 3: Overhauling an Aging Online Business 605
Chapter 4: Expanding Products to Increase Stagnant Sales 623
Chapter 5: Transitioning a Small Site into Big Business 633
Index 643