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"Drawing on the authors' extensive experience, this book includes case studies and personal anecdotes that help teach you how to choose a design field; branch out into product and architectural design; garner referrals; market, position, and promote your business; bid competitively on projects; manage sales and organize a budget; design within a retail environment; set pricing guidelines; obtain and keep clients; identify and sell to your target demographic; set up your office"--

Produktbeschreibung
"Drawing on the authors' extensive experience, this book includes case studies and personal anecdotes that help teach you how to choose a design field; branch out into product and architectural design; garner referrals; market, position, and promote your business; bid competitively on projects; manage sales and organize a budget; design within a retail environment; set pricing guidelines; obtain and keep clients; identify and sell to your target demographic; set up your office"--
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Autorenporträt
Robert K. Hale has opened and successfully managed residential design offices in Philadelphia, London, and Baltimore, and most recently co-founded Hale-Williams Interior Design, with offices in Carmel and Palm Springs, California. He has appeared with his partner, Thomas L. Williams, on the popular television show Designers’ Challenge. Hale-Williams Interior Design was named the 2008 Design Firm of the Year by the Business Practices Network. He lives in Palm Springs, CA. Thomas L. Williams is the author of 20/20: IFDA’s Vision for the Future, a series of articles on design and the business of interior design, and has taught business practices for interior designers at Monterey Peninsula College. As a cofounder of Hale-Williams Interior Design, he has drawn on his years of experience with interior design firms to create seminars and multi-day classes for private schools. Williams, an avid blogger, lives in Palm Springs, CA.