A business book for kids! Have you ever wanted to start your own business? From pet sitting to lawn mowing to selling cookies, you now have the tools you need to make your dreams a reality. You can learn how to formulate a business plan and put your idea into motion, thanks to the fun projects in this book! Grab a pencil and some paper, open up your book, and get to work! * BrainSTORM -- Follow along with the prompts to find your best business ideas, weigh pros and cons, and test your ideas on friends and family. * Make a Plan, Man -- Use prompts and questions to help create your first…mehr
A business book for kids! Have you ever wanted to start your own business? From pet sitting to lawn mowing to selling cookies, you now have the tools you need to make your dreams a reality. You can learn how to formulate a business plan and put your idea into motion, thanks to the fun projects in this book! Grab a pencil and some paper, open up your book, and get to work! * BrainSTORM -- Follow along with the prompts to find your best business ideas, weigh pros and cons, and test your ideas on friends and family. * Make a Plan, Man -- Use prompts and questions to help create your first business plan. * Ready, Set, Action! -- Put your plans into action by creating your product or establishing your service and taking it to market!Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Adam Toren and Matthew Toren are serial entrepreneurs, mentors, investors, and brothers. They have spent years dedicated to researching the best practices in modern business and then teaching the techniques to others while also establishing and maintaining their own steady stream of successful businesses.
Inhaltsangabe
Introduction 2 About This Book 3 About You 4 About the Icons 4 Project 1: Get Down to Basics 5 Entrepreneurship Explained 5 Discovering What's Awesome about Being an Entrepreneur 6 Freedom 7 Time 8 Money 8 Understanding Why Entrepreneurship Isn't Always Awesome 9 Money 10 Time 10 Freedom 11 Looking at Common Traits of Successful Business Owners 12 Background 12 Personality 13 Attitude 14 Comparing a Job to Owning a Business 16 Stability 16 Security 17 Project 2: Find Your Big Idea 19 Ideas for Creating Ideas 19 Prepare for your idea session 20 Write until your hand hurts 20 Look at your world with different eyes 22 Look into the future 24 Think about what you love to do 25 Pick the Best Idea 26 Look at risks and rewards 27 Consider hidden risks 29 Hidden rewards 29 Make a list of pros and cons 29 Listen to your gut 30 Are you excited? 31 What does that little voice say? 31 Pick a winner 32 Project 3: Make a Plan 33 The Purpose of a Business Plan 34 Who will see it 34 What it should tell them 35 Starting Your Business Plan 35 Planning Your Plan 36 Overview: What, Where, and When 37 What your business will do 37 Product versus service 38 Inventory and hours 39 Where you'll sell your products or services 40 Going to them or staying put 40 Consider your location within your market 41 How you'll know it's time to start 41 Market: Who, Why, and How 42 Who will buy from you 42 Age, location, and other "demographics" 43 Where are they buying now? 44 Why they will want to buy from you 45 Your unique advantage 46 Who are my customers? 47 Marketing: Communicating Your Advantage 49 Processes: How You'll Deliver 51 Resources needed 51 Processes 52 Project 4: Know What to Do with Your Shiny New Business Plan 53 It's Alive! (Well, a "Living" Document) 54 Plan for Change 56 Example 1: Two challenging changes 56 Example 2: A positive change 57 Preparing for change 58 Keep It Handy and Give It Attention 59 How Are You Doing? 59 Project 5: Budget for Success 60 Profit, Cost, and Sales 61 Costs 61 Sales 62 Decide How Much to Charge 62 Competition 62 Your costs 64 Don't forget your time 66 Figure Out Your Profits 67 Keep Track of Your Money 69 How much in, how much out? 69 How to manage what's left over 72 Reinvesting 73 Project 6: Plan Your Marketing 74 Promoting Your Business 74 Getting Started with Your Marketing Plan 76 Step 1: Find Your Market 76 Step 2: Reach the Right Audience 80 Step 3: Choose the Right Type of Marketing 81 Getting Creative 82 Words That Sell! 82 Project 7: Set Up Shop 84 Delivering Your Product or Service 85 Before the Sale 86 Sales is part of the job 87 The meaning of closing 89 Doing What You Do 90 Deliver quality 91 Time and promises 92 After the Sale 94 Appreciate your customers 95 Follow up 96 Anticipate Unplanned Hiccups 98 When something goes wrong 98 Be optimistic 99 Be realistic 101 Fix problems on the fly 101 Don't wait 102 Figure it out and take action 102 Make it right 103 Remember your customers' needs 104 Think of what's best for the business 105 Project 8: Service 101 106 Without Great Service, Nothing Else Matters 106 Customer Service 107 Customer Service Is Important! 108 Why We Love Customers 109 Put Yourself in Their Shoes 109 Customer Service Is More Than Just Being Friendly 111 Providing what your customers want 111 Listening to feedback 112 Handling Customer Complaints 112 Calm, cool, and collected 113 Turn a complaint into a win 115 Words of Encouragement 116 Glossary 118
Introduction 2 About This Book 3 About You 4 About the Icons 4 Project 1: Get Down to Basics 5 Entrepreneurship Explained 5 Discovering What's Awesome about Being an Entrepreneur 6 Freedom 7 Time 8 Money 8 Understanding Why Entrepreneurship Isn't Always Awesome 9 Money 10 Time 10 Freedom 11 Looking at Common Traits of Successful Business Owners 12 Background 12 Personality 13 Attitude 14 Comparing a Job to Owning a Business 16 Stability 16 Security 17 Project 2: Find Your Big Idea 19 Ideas for Creating Ideas 19 Prepare for your idea session 20 Write until your hand hurts 20 Look at your world with different eyes 22 Look into the future 24 Think about what you love to do 25 Pick the Best Idea 26 Look at risks and rewards 27 Consider hidden risks 29 Hidden rewards 29 Make a list of pros and cons 29 Listen to your gut 30 Are you excited? 31 What does that little voice say? 31 Pick a winner 32 Project 3: Make a Plan 33 The Purpose of a Business Plan 34 Who will see it 34 What it should tell them 35 Starting Your Business Plan 35 Planning Your Plan 36 Overview: What, Where, and When 37 What your business will do 37 Product versus service 38 Inventory and hours 39 Where you'll sell your products or services 40 Going to them or staying put 40 Consider your location within your market 41 How you'll know it's time to start 41 Market: Who, Why, and How 42 Who will buy from you 42 Age, location, and other "demographics" 43 Where are they buying now? 44 Why they will want to buy from you 45 Your unique advantage 46 Who are my customers? 47 Marketing: Communicating Your Advantage 49 Processes: How You'll Deliver 51 Resources needed 51 Processes 52 Project 4: Know What to Do with Your Shiny New Business Plan 53 It's Alive! (Well, a "Living" Document) 54 Plan for Change 56 Example 1: Two challenging changes 56 Example 2: A positive change 57 Preparing for change 58 Keep It Handy and Give It Attention 59 How Are You Doing? 59 Project 5: Budget for Success 60 Profit, Cost, and Sales 61 Costs 61 Sales 62 Decide How Much to Charge 62 Competition 62 Your costs 64 Don't forget your time 66 Figure Out Your Profits 67 Keep Track of Your Money 69 How much in, how much out? 69 How to manage what's left over 72 Reinvesting 73 Project 6: Plan Your Marketing 74 Promoting Your Business 74 Getting Started with Your Marketing Plan 76 Step 1: Find Your Market 76 Step 2: Reach the Right Audience 80 Step 3: Choose the Right Type of Marketing 81 Getting Creative 82 Words That Sell! 82 Project 7: Set Up Shop 84 Delivering Your Product or Service 85 Before the Sale 86 Sales is part of the job 87 The meaning of closing 89 Doing What You Do 90 Deliver quality 91 Time and promises 92 After the Sale 94 Appreciate your customers 95 Follow up 96 Anticipate Unplanned Hiccups 98 When something goes wrong 98 Be optimistic 99 Be realistic 101 Fix problems on the fly 101 Don't wait 102 Figure it out and take action 102 Make it right 103 Remember your customers' needs 104 Think of what's best for the business 105 Project 8: Service 101 106 Without Great Service, Nothing Else Matters 106 Customer Service 107 Customer Service Is Important! 108 Why We Love Customers 109 Put Yourself in Their Shoes 109 Customer Service Is More Than Just Being Friendly 111 Providing what your customers want 111 Listening to feedback 112 Handling Customer Complaints 112 Calm, cool, and collected 113 Turn a complaint into a win 115 Words of Encouragement 116 Glossary 118
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