State and Federal Regulation of National Advertising (AEI Studies in Regulation and Federalism) - Beales, Howard J.
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Argues that although truthful advertising plays a vital role in a competitive economy, some states have pursued policies that can eliminate advertising of value to customers. Because of the expense of placing different advertisements in different states, the most restrictive standard prevails.

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Argues that although truthful advertising plays a vital role in a competitive economy, some states have pursued policies that can eliminate advertising of value to customers. Because of the expense of placing different advertisements in different states, the most restrictive standard prevails.
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