David A. Hensher, Jordan J. Louviere, Joffre D. Swait

Stated Choice Methods

Analysis and Applications

• Broschiertes Buch

Produktbeschreibung

Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 420
• Erscheinungstermin: 7. September 2012
• Englisch
• Abmessung: 244mm x 170mm x 23mm
• Gewicht: 721g
• ISBN-13: 9780521788304
• ISBN-10: 0521788307
• Artikelnr.: 21341121

Inhaltsangabe

1. Choosing as a way of life
Appendix A1. Choosing a residential telecommunications bundle
2. Introduction to stated preference models and methods
3. Choosing a choice model
Appendix A3. Maximum likelihood estimation technique
Appendix B3. Linear probability and generalised least squares models
4. Experimental design
5. Design of choice experiments
Appendix A5. 6. Relaxing the IID assumption-introducing variants of the MNL model
Appendix A6. Detailed characterisation of the nested logit model
Appendix B6. Advanced discrete choice methods
7. Complex, non-IID multiple choice designs
8. Combining sources of preference data
9. Implementing SP choice behaviour projects
10. Marketing case studies
11. Transportation case studies
12. Environmental valuation case studies
13. Cross and external validity of SP models.