Working with and at leading companies including Apple, American Express, Fidelity, and Citigroup-with notable political and not-for-profit campaigns along the way-Steve Cone has the high-level experience that translates into valuable, tested insights on what really works in marketing. He delivers them in a quick, no-nonsense and witty manner on all facets of marketing and advertising-not from some ivory tower, but from the front lines.
"Cone's fun, fast and fantastic guide...can help any size business anywhere immediately go from ho-hum to world-class marketing." -Jon Linen, Vice Chairman, American Express
"Cone's fun, fast and fantastic guide...can help any size business anywhere immediately go from ho-hum to world-class marketing." -Jon Linen, Vice Chairman, American Express