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This book discusses the business of providing marketing consultancy to the aerobics center. An aerobics center offers the physical exercises that are designed to improve the fitness in terms of muscle strength and cardiovascular fitness in the individual. An aerobic center business is highly localized and requires a marketing strategy that is different from product or service that can has the potential to reach to the higher demographic area. An aerobic center requires innovative marketing solutions that can market the fitness products to various groups. Usually, the owners of the aerobics…mehr

Produktbeschreibung
This book discusses the business of providing marketing consultancy to the aerobics center. An aerobics center offers the physical exercises that are designed to improve the fitness in terms of muscle strength and cardiovascular fitness in the individual. An aerobic center business is highly localized and requires a marketing strategy that is different from product or service that can has the potential to reach to the higher demographic area. An aerobic center requires innovative marketing solutions that can market the fitness products to various groups. Usually, the owners of the aerobics centers take care of the marketing process themselves. Your job as a marketing consultant is to convince them to hire you as an external marketing consultant, by highlighting the potential benefits their business can receive. Usually, the owners of the small and localized business have several misconceptions about appointing a marketing consultant and diving into the digital marketing sphere to expand their business.
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