Stereotypical image of the Black Child and humanitarian fundraising
Postcolonial Reading of English NGO Fundraising
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The increase in the number of non-governmental organisations in England (around 160,000 according to the Charity Commission) and the volume of funding raised each year are two factors which raise questions about resource mobilisation practices: fundraising. Under the effect of financial pressures and competition, the desire to reduce financial dependence, to develop and to attract supporters and members, humanitarian NGOs are now developing fundraising techniques illustrated by the stereotypical image of the black child, and are inevitably becoming real companies that can be renamed humanitari...
The increase in the number of non-governmental organisations in England (around 160,000 according to the Charity Commission) and the volume of funding raised each year are two factors which raise questions about resource mobilisation practices: fundraising. Under the effect of financial pressures and competition, the desire to reduce financial dependence, to develop and to attract supporters and members, humanitarian NGOs are now developing fundraising techniques illustrated by the stereotypical image of the black child, and are inevitably becoming real companies that can be renamed humanitarian companies. These include marketing and mailing practices.
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