Steve Hannagan - Townsley, Michael
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Steve Hannagan was a highly-successful pioneer of public relations who built ground-breaking publicity campaigns for the Indianapolis 500, Miami Beach, Sun Valley, Las Vegas, the 1940 Presidential Campaign, and Coca Cola. He developed, tested, and refined many of the press and publicity principles commonly used today. Along the way, Steve Hannagan knew or worked with most major figures and celebrities of his era. His colleagues and friends spanned business, Hollywood, Broadway, New York's Café Society, the news media, politics, and sports. Hannagan was a garrulous, charming, whip-smart press…mehr

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Produktbeschreibung
Steve Hannagan was a highly-successful pioneer of public relations who built ground-breaking publicity campaigns for the Indianapolis 500, Miami Beach, Sun Valley, Las Vegas, the 1940 Presidential Campaign, and Coca Cola. He developed, tested, and refined many of the press and publicity principles commonly used today. Along the way, Steve Hannagan knew or worked with most major figures and celebrities of his era. His colleagues and friends spanned business, Hollywood, Broadway, New York's Café Society, the news media, politics, and sports. Hannagan was a garrulous, charming, whip-smart press agent who never pulled a phony deal. His honesty and charm opened doors to the powerful. His press campaigns were sensational or subtle and always caught the eye of the intended audience. His success always brought him coverage in major news media like: Life Magazine, Fortune, Look, Colliers, Scribner's, New York Times, and Movietone News.
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Autorenporträt
Michael Townsley holds a bachelors degree from Purdue University, a Masters of Arts from the University of Delaware, and a Ph.D. from the University of Pennsylvania. Townsley was the Chief Financial Officer and Senior Vice-President at Wilmington College in New Castle, Delaware. Subsequent to Wilmington College, he was President of the Pennsylvania Institute of Technology in Media, Pennsylvania and a Full Professor of Business at Becker College in Worcester, Massachusetts. Dr. Townsley has authored these books: Crisis in Higher Education, Financial Strategy for Higher Education, Weathering Turbulent Times, The Small College Guide to Financial Health Beating the Odds. Recently, he published a biography of Steve Hannagan, a pioneer in marketing and public relations. In addition, he has contributed chapters and numerous articles on finance, management, IT systems for financial management, and higher education marketing.