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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Steve Schmidt (born 1970) is an American campaign strategist and public relations worker for the U.S. Republican Party. He specializes in political "message development and strategy". Schmidt was the senior campaign strategist and advisor to the 2008 presidential campaign of Senator John McCain.Schmidt grew up in North Plainfield, New Jersey, and was an Eagle Scout, a tight end on the high school football team, a two-year member of the National Honor Society, and senior class vice president. In 1988, he was one of two graduating seniors voted "most likely to succeed" by his classmates at North Plainfield High School. He first handed out campaign materials for Democrat Bill Bradley's 1978 Senate campaign.