Bob Sitze is a former ELCA staff member in the ministries of hunger education, Christian education, stewardship education, and family life. An experienced ecclesiological observer, Sitze has more than 40 years of wide-ranging experience as a congregational leader and denominational executive. He is the author of (Not) Trying Too Hard, Your Brain Goes to Church, Starting Simple, It's (Not) Too Late, and Simple Enough. He is a leading proponent of asset-based approaches to congregational development. A graduate of Concordia University, Seward, Nebraska, with an MS in Education, Radio/Television, and Communications from Indiana University, Bloomington, he lives in the greater Chicago area.