The US space program faced a problem. Astronauts didn't have a pen that could write inside a zero-gravity capsule. NASA invested upward of $1 million to devise a pen that could. Their rivals faced the same problem, but they solved it for less than a dollar. They decided to use a pencil. This story is emblematic of two styles of critical thinking and problem solving. America defined its quandary as a pen problem. "Fix the pen" became the marching order. Others defined the issue as a writing challenge, so alternatives were more likely to be considered and adopted. Most people lose friends,…mehr
The US space program faced a problem. Astronauts didn't have a pen that could write inside a zero-gravity capsule. NASA invested upward of $1 million to devise a pen that could. Their rivals faced the same problem, but they solved it for less than a dollar. They decided to use a pencil. This story is emblematic of two styles of critical thinking and problem solving. America defined its quandary as a pen problem. "Fix the pen" became the marching order. Others defined the issue as a writing challenge, so alternatives were more likely to be considered and adopted. Most people lose friends, happiness, and career opportunities because they employ inadequate thinking skills and allow biases, false beliefs, and superstitions to govern their behavior. Even highly skilled professionals, such as physicians and attorneys, are not immune from bad thinking and runaway emotions. They can cost their clients fortunes and even their lives through poor advice and misdiagnoses. This unique book will help you to: Identify the strengths and limitations of your dominant thinking styles Consider various models for tackling common and unusual challenges Apply case studies and hands-on opportunities to use different methods to analyze problems and generate multiple effective responses Adopt easy methods for creating clarity in thought and written and verbal communications Take practical pathways to success
Dr. Gary S. Goodman is a dynamic professional keynote speaker, seminar presenter, management consultant, and thought leader in sales, customer service, negotiation, career and personal development. Best-selling author of more than 20 books and audio books, his client list contains many of the Fortune 100 as well as aspiring smaller enterprises. He is a frequent expert commentator on media worldwide, including CNBC and more than 100 radio stations. He has been awarded the highest 5-star interview rating by the Copley News Network. He has authored more than 1,800 searchable articles, appearing in more than one million publications, online. Gary has also taught on the regular faculty at the University of Southern California, California State University Northridge, and DePauw University. Additionally, his groundbreaking seminars have been sponsored worldwide by professional associations, corporations, and by 39 universities. He is celebrating his 20th year teaching at UCLA and his 12th at U.C. Berkeley, the top two public universities in the world.
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