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The Knowledge Enterprise is a unique volume about leading business model innovation. International industry leaders talk about their commitment to customer and societal engagement, and how they are transforming their business models and organizations by embracing open innovation. The book provides a comprehensive overview of the business transformations and strategies relentlessly pushing all parts of the corporation in the same direction, and consequently building momentum to reach industry frontiers and be the first to go beyond them. Organizational practices and theory are blended and serve to illustrate the development of the knowledge enterprise over the past five years and prospects for future growth. Building on the success of the first edition, this book elaborates on the business transformation, customer centricity and the open innovation strategy needed to realize the next level of growth. The first edition is revised extensively, with focus placed on the organizational drivers needed to shift to the knowledge ambition, the lateral organization and the implementation of intelligent business strategies. The second edition also reprises the stories of companies that master innovation by employing a distinctive strategy and leadership. Examples are taken from Janssen Pharmaceutical Companies of Johnson & Johnson, Royal DSM, High Tech Campus Eindhoven and Newtricious, and reveal how to create and sustain an organization that drives business innovation. Fundamentally, it is a story of the process of regenerating the business strategy and dedicated, even persistent, sustained leveraging of core competencies. Attention is also devoted to how the knowledge enterprise is now guiding approaches to customer engagement, open innovation, orchestration, teamwork and design of the lateral organizational.
The Knowledge Enterprise is a unique volume about leading business model innovation. International industry leaders talk about their commitment to customer and societal engagement, and how they are transforming their business models and organizations by embracing open innovation. The book provides a comprehensive overview of the business transformations and strategies relentlessly pushing all parts of the corporation in the same direction, and consequently building momentum to reach industry frontiers and be the first to go beyond them. Organizational practices and theory are blended and serve to illustrate the development of the knowledge enterprise over the past five years and prospects for future growth. Building on the success of the first edition, this book elaborates on the business transformation, customer centricity and the open innovation strategy needed to realize the next level of growth. The first edition is revised extensively, with focus placed on the organizational drivers needed to shift to the knowledge ambition, the lateral organization and the implementation of intelligent business strategies. The second edition also reprises the stories of companies that master innovation by employing a distinctive strategy and leadership. Examples are taken from Janssen Pharmaceutical Companies of Johnson & Johnson, Royal DSM, High Tech Campus Eindhoven and Newtricious, and reveal how to create and sustain an organization that drives business innovation. Fundamentally, it is a story of the process of regenerating the business strategy and dedicated, even persistent, sustained leveraging of core competencies. Attention is also devoted to how the knowledge enterprise is now guiding approaches to customer engagement, open innovation, orchestration, teamwork and design of the lateral organizational.