Stores Don't Suck - Wong, Melissa; Baker, Jeremy
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A unique book written based on extensive experience in retail operations, Stores Don't Suck explores such profound questions as: why didn't the store get the memo? Why doesn't the display look like it should? How do you get stores to do the things you need them to do? (Spoiler alert: It doesn't have to be so hard.) Told in stories all retailers can relate to, Stores Don't Suck dives into the nitty, gritty realities of store operations, of communication and "disconnects," of the big promotion and a bigger purpose: creating a great customer experience. With actionable takeaways in every chapter,…mehr

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Produktbeschreibung
A unique book written based on extensive experience in retail operations, Stores Don't Suck explores such profound questions as: why didn't the store get the memo? Why doesn't the display look like it should? How do you get stores to do the things you need them to do? (Spoiler alert: It doesn't have to be so hard.) Told in stories all retailers can relate to, Stores Don't Suck dives into the nitty, gritty realities of store operations, of communication and "disconnects," of the big promotion and a bigger purpose: creating a great customer experience. With actionable takeaways in every chapter, co-authors Melissa Wong and Jeremy Baker walk through simple best practices that will unite your field teams and bring your brand's strategies to life with consistent precision.
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Autorenporträt
Melissa Wong is a retail veteran with more than ten years of experience in store communications at one of North America's largest retail chains. She specializes in honing store execution and driving sales by improving the way HQ communicates with store teams. As CEO and co-founder of Zipline, her mission is to transform how retail operates and make it easier for retail employees to do their jobs.